Top backdrop for your summer campaign!

A backdrop in which last summer season - with a 2.4% increase compared to summer 2023! - around 26.4 million nature-loving, active and consumer guests from Austria and abroad (mainly from Germany, the Czech Republic, Italy and the USA) spent their leisure time or their mountain vacation. (Statistics Austria, press release, December 4, 2024)

A backdrop of attractive nature and adventure in Austria's summer mountain regions, where sitour's digital out-of-home advertising network ensures effective targeting, wide reach and a strong presence for your brand and message.

A setting in which every (digital) out-of-home advertisement at carefully selected, highly frequented locations achieves extraordinarily high brand awareness, a lasting impact with above-average recall values and the positive image transfer of a relaxed, enjoyable leisure environment to brands - regardless of whether it is a single analogue space, an advertising spot or a customized media package, a national, regional or local campaign.

As a partner of the cable car companies in the Alpine region, sitour offers a complete campaign service with comprehensive know-how and many years of experience: from the careful selection of regions, advertising media and their locations, to production, installation and performance measurement.

(Large) billboards, DOOH advertising media, special forms of advertising or media mix - sitour provides an individual, flexible solution that makes optimum use of advertising budgets and positions campaigns effectively and precisely for specific target groups.

More news

For strong advertising in winter!

Winter is approaching - ensure your brand makes a glamorous appearance in the snow now. With sitour, you can reach winter sports enthusiasts where emotions are created and memories are made. Start an unforgettable winter season now!

Milestone for OOH

With a market share of 10% of the total media volume, out-of-home advertising in Germany reached a new peak in June 2025. Visibility, reach and presence show how effective OOH is today - especially where brands are experienced in motion.

Best Practice - BGL

Real. Good. Visible. The Berchtesgadener Land dairy demonstrates how strong brands work where their roots are - in the middle of nature. Lovingly designed campaigns in the Alps. Aiming high now: creating visibility where values are tangible.

Visit us at the Interalpin 2025!

Thank you for visiting us at Interalpin! We’re thrilled about the great interest in our innovations and truly appreciated the inspiring conversations.

TIME TO SHINE for your summer panorama!

The hand-painted panoramic map is the centerpiece of every panoramic information system, a central content of digital information systems in mountain regions and one of the most important orientation aids for guests on site.

Best Practice - Vanguard

Vanguard relied on a strong out-of-home campaign in the mountains and used megaposters, lift supports and digital screens to reach a target group of sports enthusiasts.

Inspire digitally - a complete solution

We are your experts for information, safety and orientation in the mountains - analog and digital, indoor and outdoor. Our solutions combine decades of experience, technical know-how and a genuine passion for the mountains.

NEW! - Alform - Pisten Guard

Maximum visibility, maximum safety: With the new Alform - Pisten Guard, we are setting new standards for the visible protection of danger spots in the ski area - even in extreme weather conditions and darkness.

Storytelling in the mountains

Just imagine: Your brand rides along. Meter by meter. Support for support. In the middle of a breathtaking mountain backdrop - far away from the hustle and bustle and sensory overload.

Innovative

sitour stands for decades of expertise combined with the pursuit of long-term (further) development of market-orientated media and technological innovations for mountain regions. more

Flexible

sitour offers individualised and tailor-made communication concepts for the perfect target group approach in the mountains. more

International

sitour is the largest network of companies specialising in (digital) out-of-home advertising and information technologies in ski resorts and mountain sports regions in the Alps. more